Amazon is serious: Thousands of retailers are banned

Amazon continues to take action against retailers who are not so strict about the truth. Several well-known and popular manufacturers, mainly from China, have been permanently banned from the mail order company. Now the mail order company is landing the biggest blow to date.

Amazon is kicking out more than 3,000 retailers and 600 brands

After Amazon took action against several retailers on the online platform in the past few months, now comes the big blow: Over 3,000 dealer accounts has banned the mail order company from its platform. They are said to belong to more than 600 Chinese brands (source: The Verge).

So Amazon draws the previous balance against the US portal. According to Amazon, the reason for the strict exit of the provider is violations of the guidelines for product reviews. The brands were banned because they “Knowingly, repeatedly and substantially” Said to have violated Amazon’s guidelines – especially the requirements relating to product reviews.

Whether it’s free products for good reviews or, for example, discounts and coupons when customers delete bad reviews – customers on Amazon do all of this hard to make an informed purchase decision.

It is not fully known which manufacturers and providers are affected. The previously known ones, including Aukey, Ravpower, Koogeek as well as Gosund, Poweradd and a few others, should make up part of the 600 brands. At first she had South China Morning Post reported about it.

Amazon’s reference to repeated violations is likely to refer to the fact that many providers offer such coupons or purchase price reimbursements without return have circumvented the ban so far, positive reviews to buy. Amazon no longer wants to allow this gray area.

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Dealer shrinkage on Amazon: What that means for German customers

The consequences for buyers or interested parties – also from Germany – are minimal: Ultimately, the ban only means that the manufacturers concerned are no longer allowed to offer their products on Amazon. Other online marketplaces are therefore not closed to them. Anyone looking for a specific product as a customer must if necessary, switch to another platform.

For some providers, however, the consequences could be severe if they previously sold mainly or exclusively through Amazon. Because with Amazon’s approach they would lose the basis of their business.