Advertising everywhere: YouTube has changed its terms and conditions for Europe since June

Following the change, which has been tested since the end of last year in the US, YouTube will change its policy settings in Europe as well. A wave of criticism has arisen, in particular, about the new law associated with the placement of advertising.

Advertising everywhere

Apparently for a long time, the company said internally that it was time to plant advertising everywhere. It is still their space and despite the fact that I am a small user, without participating in an affiliate program arI do not want advertising, the new conditions valid from 1 June do not make a difference. If YouTube tells you that an ad will go to my video, will have the right to place it there. It will not be possible to reject, disapprove, or cause another response to remove the video. In this way, the company aligns its conditions for the USA with the rest of the world.

Google is trying to save this coercion by encouraging small users to became part of the monetization program. It’s just a philosophy that once we’ve put your ad in a video, you’re trying to get something out of it. Without qualifying for the affiliate program, or just passively tolerating YouTube ad insertion into video ads, a user will not have a single cent in their account.

Biometric data with consent

The second significant interference concerns the right to the protection of personal data, even the right to data protection, which enjoy a special and enhanced form of protection under the GDPR Regulation. These are biometric data, where it is also included slide faces. Today, it is already a common part of entering a modern smartphone or tablet and YouTube responds with a clear and strict rule that such data may only be retained with your consent. the person concerned.

However, this change comes three years after we have in place the renewed rules on the protection of personal data, where biometrics have been clearly linked to consent. Although the Regulation knows a total of 10 ways in which someone can process my biometrics and thus have it available (one of them is consent), a clear outline of consent on YouTube is only now coming. Platforms like YouTube, however they have only one option and that is consent.

You should already see the terms of service and how to change them in your email addresses. All, without exception, shall apply from 1 June 2021.