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a look at the cool fashion event by C&A and Kek Mama

Image: Sonny Krosenbrink

During the Fashion for Life event of Kek Mama & C&A on Thursday September 22, it was bursting with fun, goodies, stylists, winning readers and fashion workshops. And of course there was a lot of wandering through the racks and beautiful clothes shopping. How did that happen? You can see that here.

Kek Mama’s Editor-in-Chief Jannine was also there: ‘Wow, it was great. A successful day where the emphasis was really on the mothers, who had a moment for themselves. They didn’t have to take care of the kids. No diapers, snacks, laundry and mopping, but really relaxing.’

Image: Sonny Krosenbrink

How to find your own style

The Fashion for Life event with Kek Mama – in the C&A store on the Kalverstraat – was all about stylish sustainability, beautiful looks and cool clothing. Influencer Lizet Greve was also there and shared her styling tips. Jannine: ‘In a short workshop she got the women to think about their own style. They all made a mood board (what do you want to radiate? And what would you like to wear?) and went into the store with it. The challenge was to grab something off the shelves that matched the mood board. This has worked out so well for all women. Under the guidance of Lizet, they learned to look at themselves with different eyes. Beautiful new outfits were tried out. A very nice way to shop consciously. A really nice tip for everyone.’

eye openers

After the workshop and shopping session, visitors were given a tour of the Fashion For Good museum in Amsterdam, a museum entirely focused on sustainable fashion. Jannine: ‘It was a big eye-opener for some of us. For example, the production process of one T-shirt was highlighted, which requires no less than 10 kilometers of thread. Bizarre. And especially when you consider that there is also so much waist in the fashion industry.’ The day ended with a drink and a nice goodie bag.

Happy winners: “Normally I wouldn’t dare to make this color combination, but it really looks great! What a wonderful day.”

Long beautiful and durable

Taking care of the planet is of course important. Fortunately, more and more sustainable initiatives are popping up, including in the fashion field. Because let’s be honest: if you wear clothing, it is a nice thought if it is sustainably produced and lasts a long time. A number of winning Kek Mama readers discovered this sustainable, hip and stylish fashion while enjoying a snack and a drink at the Fashion for Life event. But you can also take a look. Because C&A has a collection for mommies and babies that is not only fashionable, but also very sustainable. Are you ready for a fresh new season in no time?

Knowing more? View on c-and-a.com

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