A prime example of our outrage society

Nokia mobile phones are considered indestructible. Nevertheless, the group was overtaken by Apple and Co. Now the B2B technology company presents the new Nokia logo. The outcry afterwards says everything about our outrage society. A comment.

“In most people’s minds, we’re still a successful mobile phone brand, but that’s not what Nokia is about,” said Nokia boss Pekka Lundmark in an interview with the news agency Bloomberg met.

A few hours earlier, the Finnish mobile communications company presented its new logo at the Mobile Word Congress in Barcelona. And this new logo packs a punch – at least judging by the reactions on social media.

Nokia logo or Kia logo: what’s the difference?

The biggest outcry has been – and it makes perfect sense – because of a certain resemblance between the new Nokia logo and the automaker’s Kia logo.

Who is a designer . Inspired by Kia motors.
You need to be more creative

— sunrisers (@sunrise43705312) February 27, 2023

However, a certain resemblance is to be expected. After all, the name Kia is also part of the name Nokia. Reinventing the world at such intersections is not always easy, even for designers.

Other users get angry, for example, that the name is not legible at all. Is the first letter an “N” or an “A” – and what is the real name of the company? All of this is just an excerpt of the varied statements.

New Nokia logo: please take a deep breath and stay calm!

Basically, you want to call out to all the commentators on social media: “Take a moment. Sit on a chair and take a deep breath!”

It is the new logo of a B2B technology group. This one has changed its business model and for this reason has missed a new, more modern logo. And the Nokia lettering is definitely more modern.

So it’s not about something world-decisive or important. But who is once through the posts and opinions scrollscould quickly get a different impression.

Is this still about the Nokia logo? Probably not!

And even if it sounds like a trifle, we should focus on this detail. Or to put it another way: why do people get upset unnecessarily on social media? We live in a society of outrage – and that is very dangerous.

Every day we see in the news how arguments and hatred endanger our society in Germany and the world. It is precisely this brutalization of communication that sooner or later leads to an escalation on a physical level – on a small or large scale.

It is therefore all the more important to classify the discussion. It is completely irrelevant whether the new Nokia logo looks beautiful, ugly or similar to any other logo. It is important that we focus on central aspects of life. And that’s not this logo.

This article is a comment. The comment is a journalistic form of presentation that explicitly reflects the opinion of the author and not of the entire magazine. Likewise, the commentary does not claim to be objective.

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