Meta wants to stuff Instagram with ads
Meta is currently expanding its advertising ecosystem. The company announced new ad formats for Instagram and Facebook. Official rationale: To help companies grow. In principle, the US group just stuffs Instagram with advertising.
Facebook parent company Meta praises in one official blog post is currently announcing its new ad formats. Accordingly, the US group is concentrating on developing products for companies that are supposed to pick up people.
Meta has therefore invested in its advertising ecosystem and announced new options for Instagram and Facebook. In addition to some updates for advertisers and a new ad format for Facebook Reels, Meta plans to allow advertising in Instagram’s profile feeds and Explore homepage in the future.
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Instagram: Advertising by reels, in feed and on the homepage
The new ad formats are likely to be primarily a reaction to the company’s declining sales figures. Meta CEO Mark Zuckerberg also recently announced an austerity plan, including a hiring freeze and possible layoffs.
The new advertising options should meanwhile boost sales again. Meta emphasizes that the company wants to involve some creators financially. However, the group has not yet given exact figures. However, the new formats also provide new opportunities for advertisers. The bottom line for Meta is one thing above all: its own profit.
Ads on Instagram’s Explore homepage and profile feed
According to reports, the company wants to place more advertising on Instagram’s Explore homepage in the future. This is the page users land on when they tap the magnifying glass icon in the navigation to browse new content. Parent company Meta has previously shown advertising in the Explore feed.
In the future, however, the company also wants to place ads directly on the home page. This option is currently being rolled out worldwide. Another innovation that will probably be annoying for many users is a test phase in which Instagram wants to place advertising in its users’ profile feed.
This is the page you land on when you tap on another user’s profile. Normally the contributions of the respective user appear there. However, Instagram now wants to interrupt this with advertisements. However, the test phase is initially limited to the USA.
New advertising options for Facebook Reels
Another new option concerns the Facebook Reels. Although Meta only introduced 30-second ads to Instagram and Facebook Reels last year, the new ad format for Facebook Reels will now feature shorter ads.
According to Meta, the so-called post-loop ads should be four to ten seconds long and appear at the end of a reel. The video is then played again. However, this could result in users not consuming reels again with an ad, but moving on to the next one. This can also be annoying for many users.
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